We help companies optimize their go-to-market strategies by assessing and quantifying the economic value of customers, distribution partners, channels, markets and business model options. How can we increase the effectiveness of our sales process?.
How can we build stronger, more collaborative relationships with key distribution partners?.How can we increase customer loyalty, frequency of purchase and spend?.How can we drive conversion by elevating the customer experience and activating with precision across execution levers (e.g., assortment, merchandising, price/promo, etc.)?.How can we best influence customers across the full path to purchase?.What “Shopping Missions” should we target?.What does the customer journey look like across the Shopping Landscape?.Which distribution models, channels and customers should we prioritize?.Who are our most valuable customers, and what is their likely growth trajectory?.This helps our clients determine which distribution channels and partners to prioritize and enables them to activate with precision across execution levers, including customer experience, assortment optimization, merchandising and pricing/promotion. We provide a comprehensive, data-driven understanding of customer behaviors and decision drivers across the path to purchase. The Cambridge Group helps companies design and activate their go-to-market and sales strategies across the “ Demand Chain” with an unmatched degree of precision in order to optimize the customer experience, ensuring products and services are delivered to the right customers, in the right places, with the right messaging and value proposition.
In recent years, customers have fundamentally changed the ways they gather information, define their consideration set, engage with brands and make purchase decisions. Across markets and industries, we have observed significant change in the customer journey.
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